Jude McMaster

Pearl’s Project
Social Impact – Winner

Jude is an extraordinary force for change whose compassion, resilience and dedication have transformed the lives of marginalised women in Merseyside. As the founder of Pearl’s Project, Jude has spent over 13 years supporting women involved in the sex industry who face trauma, substance use, homelessness, violence and profound social exclusion. She has built a unique, trauma‑informed service rooted in trust, dignity and authentic human connection—reaching women who are often unable to engage with traditional systems. Through one‑to‑one support, wellbeing groups and crisis intervention, Jude ensures women can access healthcare, attend vital appointments and receive the practical and emotional care they need.