Jacqui McAssey

GIRLFANS
Arts Culture & Media - Winner

Jacqui McAssey is a designer and image maker and Senior Lecturer at Liverpool School of Art and Design. Since 2013, she has used photography, print and social media to give female football supporters visibility and a sense of belonging in football culture through her publication 'GIRLFANS'. Alongside the fanzine Jacqui has developed a football merchandise and memorabilia concept, where she reclaims and feminises phrases, chants and songs from the former male-dominated football terraces, including 'The 12th Woman' which was used in a campaign to support female supporters of Bury Football Club, after the club’s expulsion from the English Football League. She made a bespoke 'Lionesses coat' out of pre-loved football scarves for the FA's England Women's squad announcement film, ahead of their historic victory in the 2022 UEFA Women's EUROs, which has enabled her to spread the importance of engaging women in sport, design and culture.